“Preparation of programs, setting lines of action, thinking of ways to fulfill the target and reaching the specific goal”
INTERDEAL perceives the operational planning procedure of the domain as the first and crucial stage in reaching the final goal.
During the planning procedure of the domain we will begin by defining the company’s needs spread out in the product characteristic, It’s services and the marketing and commercial targets of the domain.
We will define the domains target market. We will make a logical plan of the domains structure according to content, by folding texts and original ideas.
In the planning stage we will take in to account the surfer’s navigation within the site, the subjects, sub subjects and technical considerations.
We will create the marketing differences, through functional positioning and image, based on strategical marketing differences.
We will plan sales promotion activities and advertising of the domain according to the marketing plan.